ValueClick Media Offers Online Retail Advertising System
Company: ValueClick Media, a division of ValueClick, is an audience network marketers and agencies rely on to reach their performance objectives
Product/Service: goCart, an online retail advertising system
What it Does: goCart is a predictive and personalized shopper marketing solution designed to attract new customers, drive sales, increase average order value and decrease cart abandonment for online retailers. goCart reaches into all corners of online and mobile inventory, including real-time bidding on exchanges, placing ads into mobile applications and the mobile web. Complementing this targeting and reach is customized rich media and “Guider” creative units that pull shoppers into the advertisement to engage them and lead them to purchase. Rounding out the goCart arsenal is the site transparency and validation that brand-conscious retailers demand, as well as a variety of performance-focused pricing models.