USPS Postmaster ‘Welcomed’ by Postal Union
With union negotiations coming up very soon, the American Postal Workers Union (APWU) picked Sunday—when Megan J. Brennan officially became postmaster general and CEO of the U.S. Postal Service—to "welcome" her.
In a statement emailed to Target Marketing on Sunday and again on Monday, APWU President Mark Dimondstein says he'd like to see the USPS expand hours to handle the e-commerce boom and offer customers new services, such as postal banking. The union's contract runs out in May, with negotiations slated to begin 90 days prior, according to the APWU website. These negotiations come as the USPS Board of Governors lacks a quorum, due to congressional inaction on nominees.
"We believe the American people deserve a vibrant, public postal service for generations to come," says Dimondstein, whose emphasis on "public" is his. "We are hopeful that the new postmaster general shares our views and will reverse the destructive policies of her predecessor. We will work with her to meet the challenges and embrace the opportunities that lie ahead for U.S. consumers, businesses and the nation's postal workers."
Besides the emphasis on "public," perhaps an allusion to Brennan's comments about running the postal service like a private business, Dimondstein specifically calls out USPS actions taken under former Postmaster General Patrick R. Donahoe's leadership as being bad for the postal service. Dimondstein says Donahoe directed "closing post offices, slashing hours of operations, virtually eliminating overnight delivery of First Class mail and outsourcing key functions to unqualified private companies."
Postal officials say First Class mail volume has been declining for years.
Target Marketing asked USPS to comment on Dimondstein's statement, and a postal service spokeswoman highlighted a quote in Monday's press release announcing Brennan took the helm. The quote is pulled from a letter Brennan sent the 600,000 postal workers, expressing gratitude for their "hard work" (opens as a PDF).
"As we collectively shape a brighter future for the organization, I am always mindful that the postal service is not merely defined by what it does, but rather by the many people who have dedicated their careers to serving the American public," says Brennan. "Your commitment to our public service mission and to delivering for our customers defines who we are as an organization and is the bedrock of all of our successes."
The USPS release says Brennan wants to "advance transformative strategies that invest in the future of the Postal Service and shape growth opportunities for the organization and the industries it serves. Among these strategies are better use of data and technology, speeding the pace of product and service innovations, continual process improvements throughout the organization and fully engaging and leveraging the talents of its 600,000-employee workforce."
What service changes do marketers expect to see after the union negotiations finish?
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