2. It's Easier to Put on the Fridge. [Editor's note: For consumers, it's a memento or a wedding/event reminder. For marketers, it can be the same and more, including coupons and other offers.]
As for direct mail-specific postcard tips, BizBest Media provides these options:
- Have a purpose for the campaign
- "Be sure to include high-quality photos or other striking images, graphics and colors."
- Keep copy short.
- Make headline meanings clear.
- Use postcards to gain leads, not close sales.
- Include contact information, such as phone numbers, email addresses, etc.
- Be timely — even include a deadline for the recipient.
- Include an offer.
- "Think multi-faceted. Postcards can be used for many purposes, including reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets."
- Opt for high-quality (from the card to images).
- Oversized cards stand out in the mail. [Editor's note: So do uniquely shaped ones.]
- Use templates or online services to design the cards.
Bonus: Watch the on-demand webinar, "Ask the USPS: Live Q&A," for current information about postcards and EDDM from Betty Su, executive director of brand marketing at USPS. She spoke during Direct Marketing Day @ Your Desk, hosted by Target Marketing and DirectMarketingIQ.
What else would marketers like to add about postcards?
Please respond in the comments section below.