Direct Mail: Return to Sender
Third-party data also can enhance the Move Update process. Not all consumers will report their moves to the USPS for inclusion in the change-of-address database, but they may report their move to utility providers and other vendors. Supplementing NCOA LINK or ACS data with move information consumers have provided to alternate sources can add corrected addresses to otherwise UAA mailpieces.
You put too much time, effort and money into creating relevant, compelling marketing messages to have them delivered to the wrong person at the wrong address, or worse yet, not delivered at all. The effort to ensure your addresses are complete, correct and current will drive improved response rates and enhanced ROI for your direct mail campaigns.
Kurt Ruppel is Director Postal Policy and Marketing Communications at IWCO Direct. He is a member of the Mailers’ Technical Advisory Committee (MTAC) and serves on the Board of Directors at the Envelope Manufacturers Association (EMA), where he is also Vice Chair of the EMA’s Postal Affairs Committee. He can be reached at firstname.lastname@example.org.