Re(peat)-Tweet: Using Repetition to Boost Twitter Impact
When I learned the art of public speaking, I was introduced to a fantastic truism that goes something like, "Tell them what you're gonna tell them. Then tell them, and then tell 'em what you told them." Even when it seems obnoxious, it's quite rare that repeating a key theme or hammering home a message is a terrible, horrible, no-good thing to do. That timeless axiom of oration still applies when your narrative translates to the digital conversation—as Wisemetrics recently found when it comes to Twitter.
In the course of a massive survey of Twitter—involving one million tweets—Wisemetrics found that over half (55 percent) of twitter users are repeating some tweets. Whether it's to make an important announcement widely known, or disseminate your latest piece of killer content—it's okay. Those who are repeating tweets are finding that the second tweet receives about 86 percent as much interaction as the first did. Those are good numbers! Certainly enough justification to employ the repetition technique.
Don't ever feel like you're bothering your followers when you tweet the same thing multiple times—unless you actually are being annoying! It's important to consider how you re-iterate things. Make sure that you're re-wording or re-phrasing your content in your tweets, so that followers aren't just seeing the same tweet two, three or four times over the course of the day (or the period you're trying to make impressions in).
Timing is everything. Your second tweet of the same announcement might fare much better than the first, because more of your followers are reading their Twitter feed at the time you send the second tweet. Try to learn your peak hours with some trial and error (or a Twitter metric tool), but know that tweeting multiple times can help you even out the peaks and valleys that make up your optimal and sub-prime hours.
Should you be repeating yourself? Probably. Just don't overdo it. Utilize this strategy for your tweets when you really have something to say, but exercise restraint when the message might not be as crucial. Your followers probably don't need to see that picture of your brunch or hear that dad joke twice.