Smile: Using Emojis to Propel Engagement
Some days, it almost seems like Moore's Law can also be applied to conventions of human communication. The great orators of ancient Greece gave way to the great writers, who in turn fell to the stars of radio and television, who will eventually lose to the internet. Communication is becoming simpler and simpler, but more powerful at the same time. When 140 characters is the law of the land, you've gotta make every one count. Enter the emoji.
Popularized by mobile keyboards featuring them, emojis are distinct from typical emoticons comprised of punctuation marks. Appearing as full, colorful illustrations, the set of over 300 different icons adds immeasurable character with only one … character.
Popularized in text messaging, emojis have been almost fully integrated into the web. Twitter, particularly, has been a great place to use emojis to tighten up and improve communication strategies. Now brands can convey excitement, approval, happiness — all with one symbol.
Adding a thumbs up emoji to a positive response on Twitter can show vastly more emotion than a bland "thank you," and helps to show a more natural tone of communication. Just as communication has grown to encompass emojis in daily life, so too must marketing communication if we are to meet people where they truly are.