9. Call it a close-out.
Are you closing out a store, department or product line? A close-out sale implies the ultimate in urgency. When inventory is gone, it's gone for good.
10. Some deadlines are inherent ...
Take holidays, for example. Check your marketing calendar and create offers punctuated by appropriate holidays.
11. Issue an ultimatum.
Catalogers have long used the LAST CHANCE mantra to encourage inactive customers to buy now or forever lose their right to receive another catalog. A word of caution — never tell a reader this is his or her last chance unless you really mean it.
12. Offer words of encouragement.
Build momentum and encourage action by using words and phrases such as hurry, don't wait, act now, don't delay, please respond promptly, today is the final day, this offer can't be repeated ... you get the idea.
13. Create faux urgency.
It's no surprise that it's best to provide genuine reasons for your reader to take prompt action. As with any relationship, your customers don't like to feel fooled.
14. Tell 'em it's "Sold out!"
MYHABIT.com is a master at creating urgency by placing the two words SOLD OUT over items no longer available. SOLD OUT reinforces that others are actively shopping the MYHABIT sales event and if you see something you like, you'd better buy it now. I speak from experience.
Pat Friesen is the author of the best-selling Direct Marketing IQ report, "The Cross-Channel Copywriting Handbook." She writes for direct mail, email, blogs, catalogs, the Web, and other direct response media. She's also a sought-after copy coach, workshop presenter and columnist for Target Marketing magazine. Contact Pat at 913.341.1211 and Pat@PatFriesen.com.