U.S. Advertising Revenues Hit $6.4 Billion in Q3
U.S. internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17 percent increase from the same period in 2009, according to a recently published report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) U.S.
“The internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, president & CEO, IAB, in a company press release. “Marketers have embraced digital media because that’s where they can engage with consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”
“Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy,” added David Silverman, a partner at PwC. “This trend reflects the accelerating shift in consumer behavior towards the internet and away from traditional media.”
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted by the New Media Group of PwC. The results are compiled from information supplied by companies selling advertising online. The survey includes data concerning online advertising revenues from websites, commercial online services, free email providers and all other companies selling online advertising.
The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters.
Related story: Interactive Advertising Revenue Down Slightly