New Arrival: Updated Version of Site Plus 1
Company: [x+1], a predictive marketing firm
Product/Service: An updated version of Site+1, [x+1]’s Web site optimization solution
What It Does: Offers support for universal tags that can be deployed across multiple Web pages to track visitor activity, enabling efficient delivery of highly targeted, dynamic messages. The universal tag anonymously passes a visitor detail — such as demographics and online activity — to Site+1’s rules engine, which determines the most appropriate site experience, offer and content to deliver, based on company-generated business rules. Also lets users test different content delivery rules in the rules engine at the same time through a new multitest targeting feature.