New Arrival: Unica Releases Inbound Marketing Solution
Company: Unica, an enterprise marketing management solutions provider
Product/Service: Affinium Campaign Interact 7.5, an inbound marketing solution
What it does: Allows marketers to dynamically present the right offer at the right time from within large Web site or call center environments. Delivers customized messages to known or anonymous customers using dynamic segmentation logic, real-time learning algorithms, and arbitration rules that examine both individual profile information and contextual information gathered during the live interaction.