Mobile First: Understanding the Internet of Things and Mobile Devices
3. Deepen customer relationships: The “smart” data enabled by the Internet of Things creates more relevant, more meaningful engagements with customers, which lead to deeper relationships. Additionally, smart devices and products develop connections with consumers that are harder to break than with standard products.
Think of it like a social network. Once you’ve established a nice big following, you’re unlikely to go elsewhere and start over. That same loyalty is true for the smart device and smart product consumer. That loyalty leads to repeat interactions with your brand, repeat purchases and referrals, and all that leads to more revenue for you.
As the Internet of Things continues to grow, user expectations will continue to shift. Soon, the assumption will be that there is supplemental content or a supplemental experience connected to every physical object, label or package. As marketers, we need to prepare for that assumption to take hold — and fast. You saw how quickly mobile adoption rates grew. How quickly will the IoT grow if, in fact, everything is a device?