Understanding the Real Power in Proximity: True Power of the iBeacon
This level of detail and data is all possible because of micro location and accurate proximity measurements.
Don't be scared. You shouldn't feel threatened by all this new intelligence companies get from you. As the smartphone user, you're ultimately left in charge of what information you want to share with what application. Just remember though, your location isn't just a dot on the map anymore; it's YOU, next to the beverages and right in front of the Coke Zero offering.
Roman Foeckl is the CEO of Onyx Beacon, a company that helps mobile developers add micro location possibilities to their apps.