Understanding the Real Power in Proximity: True Power of the iBeacon
If you're in the iBeacon business, you're talking about the benefits of beacons all day. However, the true understanding of how powerful micro location and accurate proximity capabilities can be are truly amazing. It takes a while to fully comprehend what it will make future app developers and businesses capable of, but understanding it is step one. By understanding the power behind proximity, it also makes sense why Apple is pushing the technology so much and maintains big plans.
In the past when using location services with your smartphone, tablet or navigation device, you got accurate location data via GPS. This was great to get you from point A to point Z outdoors, but didn't work very well indoors. With the availability of affordable and easy-to-integrate iBeacons that work with iOS and Android devices, the indoor location is the new frontier of knowing where you are and what you need exactly there.
The power of micro location also means understanding that an individual can share their location with an app or device — a smartphone, tablet or even in the very near future, smart accessory such as a smartwatch. What that means is that your location is more than a GPS coordinate consisting of longitude, latitude and altitude. It tells your smart device that you're in Wal-Mart, you're passing through the soft drinks section and you're right in front of the Pepsi machine.
Taking it a step further: Micro location can also remind you that you're a Coca-Cola lover, and that Coke Zero tastes like a normal Coke. And, if you try it now, you automatically enter a competition to win a trip to the next Olympic Games!
Coca-Cola and Pepsi now have more data on you for the next time you enter a Wal-Mart or other supermarket. The data referring to how long and where you spend your time in the beverage section is being automatically analyzed and can determine if you're still standing more in front of the Pepsi offerings or go straight to the Coca-Cola section. And, if the analytics behind it determine that you need more to convince you to try Coke Zero, well, expect a coupon to pop up on your screen that you can use while paying.