Nuts & Bolts - Marketer's Bookshelf: Understanding the Mom Segment, Small Groups as Influencers and Going Mobile
Check out the marketing titles publishing this month and in the months ahead!
Tuning into Mom: Understanding America's Most Powerful Consumer
by Michal Clements and Teri Lucie Thompson
Purdue University Press
Publication Date: Oct. 15, 2011
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
by Paul Adams
New Riders Press
Publication Date: Nov. 26, 2011
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
by Jeanne Hopkins and Jamie Turner
John Wiley & Sons
Publication Date: Dec. 20, 2011
Send all upcoming marketing book information to Melissa Ward to be considered for Target Marketing's Marketer's Bookshelf.