Understand Customer Value First and Lasting Brand Loyalty Will Follow
4. Enlist feedback from your valued customers. Provide your high-value customers with a reason to talk about you. Incentivize customers to review your products, talk about their last in-store experience, and vote on their favorite color or version of your new product release. Your most valued customers could be your most valued focus group. Make it easy for them to contribute.
5. Highlight your employees. Your best customers want to connect to your best employees. Similar to promoting what your company believes in, spotlighting your employees can provide an emotional connection to the company for your most valued customers — while driving employee satisfaction and retention.
Increasing brand loyalty starts with an in-depth understanding of customers’ behaviors and preferences. From there you can turn that understanding into programs that drive bottom-line results. Whether you’re establishing emotional connections, leveraging social media or rewarding customer behavior, the table stakes of data analysis and collection, data visualization, and customer analytics must be in place to drive and deliver lasting brand loyalty.