Ultimate Office’s Email Lines Up the Benefits
When much of your product line consists of merchandise designed to maximize efficiency, it makes sense that your email that markets those items should as well.
Mailer Name: Ultimate Office
Date Emailed: February 16, 2016
There’s nothing like an email subject line that cuts right to the chase: “Work Smarter with these Top Time-Savers.” Right there, two benefits are identified. The body of the email isn’t any different, starting from the top where an offer code and toll-free number graphic are placed to the right of the logo for easy scanning.
Below a strong branding statement and the navigation bar, half of the next block is dominated by an image of an alarm clock and stacks of $100 bills. “[W]e believe the old adage ‘time is money’ … we’ve built our company’s foundation around it,” the copy declares.
The email then serves up two response-boosting tactics. First, a 30-day money-back guarantee is made in the remainder of the top block. Second, a limited-time 10% discount is offered in the next block down.
Below that, a grid with three rows of four items each showcases the company’s “Top 12” time-saving office organizing products. Each photo and name clicks through to the website. Even better, each one describes how it makes an office task easier, thereby saving time and money. For example, “AdjustaView Organizers feature brightly colored, easy-load pockets to keep documents easily accessible.”
Technical specifications are important, but think in terms of expressing benefits first when profiling a product or service.