Two Social Media Traffic-builder Tips
Like a trendy nightclub, social media is all about who and what is scene-worthy. But instead of one bouncer to get past, social bookmarking and news sites, such as Digg and de.licio.us, are based on the collective user group voting your content up, down or out.
To make it past the velvet ropes—and not get tossed out on your keester for bad behavior—Lee Odden, CEO of TopRank Online Marketing, a search engine optimization firm in Minneapolis, advises marketers to mind their online manners.
Odden took part in the panel session, Popularity Online: Winning Search and the Social Media Contest, at last week’s DM Days NY Conference & Expo, and shared the following tips on participating in social media and news sites:
Make it easy for visitors/readers to submit your content. If you publish any service-oriented information online—such as news commentary, how-to guides or trend reports—encourage visitors to send in the content they think others would find helpful by providing links to these social ranking sites within each content item. Since different visitors prefer different ranking sites, you might want to offer links to more than a few sites. But don’t promote all of them, or you risk overwhelming visitors.
Be a participant, not a poseur. The point of these social communities is to leverage the knowledge of the collective group, so your intentions when submitting content should be pure. If the only information you recommend to the community is self-serving PR about your product or company, then expect to be booted out.