Turn Your Site Visitors Into Loyal Customers
The same study discovered that 46 percent of consumers admitted high shipping fees were their essential reason for not finalizing online purchases. Often shoppers will flee to similar e-commerce businesses to investigate if they offer the same products at the same price, but don’t burden them with added delivery chargers.
It’s a wise idea to offer free standard ground shipping, because comparison shopping isn’t just cost of the items, it’s about the total cost it takes to complete the order.
3. Easy Contact
A trustworthy-looking website lands sales. If it’s difficult to find your contact info, your visitors are bound to be weary of your standoffish vibe. Although you aren’t sitting on a showroom floor or behind a counter, you need to present yourself to your customers in an approachable way. Clearly indicate how your customers can communicate with you — if you don’t, chances are they won’t want to make conversation or purchase from you.
Let’s say your contact page is buried and difficult to find. A shopper who wants to reach your customer service department is only going to become more frustrated as they waste time searching for a phone number, email or FAQ. Also, don’t forget about the convenience of live chat as it aids your visitors in real time by answering their questions and assisting with orders.
As an e-commerce company you want to drive sales, not drive them away. Make sure your website meets the needs of your visitors, turning them into loyal consumers.