Try Transparent Pricing
If you're offering a big discount, it can help to be candid about it. "I've come right out and told [prospects] why something was so cheap," states Danna Yuhas, president of Market Impact, a marketing and communications services agency based on Ontario. In a mail effort to attorneys offering a big discount on software, "The letter said, 'Because we want more attorneys using and talking about these wonderful products, I'm offering you a special, limited-time offer. When you order one copy of [ITEM A] at the regular price of $399, [ITEM B] can be your for just $70—that's less than half the regular advertised price.' It's part of the idea to always sell on objections," Yuhas states. "If the price is too low, they are going to wonder why and think it may be too good to be true.