True Influence Launches LeadPAC Cost-Per-Click Ad Platform
Company: True Influence, an online lead-generation company
Product/Service: LeadPAC, a behaviorally targeted, self-service email prospecting platform
What it Does: Allows marketers to develop profitable ads by using a low-cost email lead-generation solution to proactively contact their target markets. Instead of buying or renting lists for email marketing, the pay-per-click platform lets customers only pay for the results that they want.