Trim Your Global Costs
Since delivery could be a bit slower than what you are used to, and not all services are created equal (you want to make sure that the services have been thoroughly evaluated), investigate carefully. If you do contemplate making a change, of course, you should test these methods of delivery. If your response rates decrease, you could very well have hurt rather than helped your bottom line.
) Reduce call center costs. There is one other part of the postal equation that often is overlooked: the call center. How does a call center fit in with postage? If you accurately coordinate your in-home delivery date, you know when you need to staff the call center. Domestic mailers are able to predict the in-home date and thus can staff only when necessary, but international mailers often do not have as much control. Of course, if mailers choose an international delivery method that allows them to drop mail in a tighter time-frame, such as direct entry or a priority service, they would gain a great deal of control. These services may cost more, but if they significantly decrease call center expenses, the superior delivery service could very well be worth the cost.
) Product fulfillment. You have mailed your campaign, you received all your orders, now what happens? Many companies use traditional courier and package delivery services to deliver their products, but did you know that, especially for packages that weight less than four pounds, there are other options? For example, the USPS's Priority Consolidation Service (IPA) or Global Priority Mail can offer excellent delivery at greatly reduced prices.
Most importantly, test. Never assume your international prospects will respond in the same manner as your domestic prospects. Different cultures often lead to widely differing responses. U.S. recipients may respond better when mailed a more expensive package while recipients in another country respond just as well to a less expensive one.