Trim Your Global Costs
) Mail self-mailers via direct entry. International mailers are usually required to enclose their mailing pieces. Not so when the method of delivery is direct entry, where the mail is transported in bulk to the country of destination and deposited as domestic mail. So, when you opt for direct entry, consider using self-mailers. In fact, if you are not currently mailing direct entry, look into this option. Depending on the country, and depending on the service you presently employ, direct entry can save you money. Even if your postage costs to mail direct entry are higher, some mailers discover they save so much in printing by switching from an enclosed piece to a self-mailer that the overall costs are the same or even lower.
Take, for example, a mailer that used Publishers' Periodicals, an inexpensive and slower method of delivery. While the postage-related cost of direct entry was higher for some of its publications than the cost to use Publishers' Periodicals, this mailer found that by switching to a self-mailer, it would save enough in printing and assembly to offset any additional postage. At the same time, it would receive a far better delivery service.
) Commingle. As with most any business, volume means better prices. The same logic holds in the postal world, which is why postal consolidators often can offer much better prices than companies would receive if they mail directly themselves.
Consolidators commingle their clients' mail to achieve volume discounts from their suppliers. So, if you do not currently use a consolidator, investigate that option. In fact, even if you are already using a consolidator, there are ways to lower your postage costs. Discuss with your consolidator such cost-saving options as pre-printing an international permit and international pre-sort.
) Change your method of delivery. We've discussed the possible benefits of mailing by direct entry, but there are other classes of service that can be employed. The world's postal administrations are becoming increasingly competitive, both monetarily and in their levels of service. As such, more and more companies are incorporating the use of multiple delivery methods. Discuss these options with your consolidator, as you may best be served by using a mixture of services that combine traditional mail delivery with more unconventional ones.