I'M TRIGGER HAPPY! ARE YOU?
If you weren't one of the 3,000+ folks who registered for last week's virtual conference All About Email, not to worry — it's not too late. The conference is on-demand for the next three months!
The session that has me fired up is "Creating a Bang with Trigger-Based Emails."
Trigger emails are sent as a result of a customer or prospect taking an action — such as completing a purchase, signing up for an email newsletter, or abandoning a shopping cart. It takes thought and time to set them up. But once the emails are created, you're done! They go to work for you on a daily basis sending the right message at the right time.
The terrific panel of email marketing experts all reported great opens, click-throughs and sales generated by triggered emails, but there was one stat that simply blew me away.
Carolyn Nye, Marketing Manager of S&S Worldwide, reported that 4% of their total volume of email is transactional trigger-based. And that 4% is responsible for bringing in 40% of their revenue!
Need I say more?
To hear the wonderfully informative Reggie Brady of Reggie Brady Marketing Solutions, Sheryl Biesman, Manager of Digital Marketing at Pharmavite, and Carolyn Nye, simply attend their on-demand session at the All About Email Virtual Conference. And be sure to look at the rest of the information-packed agenda for other great sessions. What's more, it's all FREE!
For other relevant 1-to-1 communications, be sure to check out our new Variable Data Printing Case Studies. Click here to learn more.
'Til next time.