Nuts & Bolts - 5-Minute Interview: Tried-and-true Turned Trendy
We examined the results after 24 hours and found that one had an open rate of 8.15 percent, where the other came in at 26.98 percent. The other result we did not expect was [that] the group that had the better open rate also had a much higher clickthrough rate, 11.86 percent vs. 2.26 percent. These results really drove home the benefits of taking the time to do subject line testing. Getting them engaged right from the start keeps them engaged as they read through your messaging.