Trashing a Brand?Smart or Dumb?
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Update on a Prior Edition
"E-mail Postage—YESSSS!" was the title of the March 2, 2006 edition of this e-zine. In it I suggested that the Goodmail and AOL idea of charging a wee bit of postage for guaranteed delivery of e-mail would dramatically cut down on Spam, because the ROI for Spammers would be knocked into a cocked hat. Most responders of the column pooh-poohed the idea, saying that sophisticated filters were the solution to Spam. Yesterday's Wall Street Journal contained a story by Jessica E. Vascellaro with some revealing new information.
SPAM FILTERS GONE WILD:
Spate of Incidents at Verizon, AOL Point to Growing Problem Of Blocking Legitimate Email
As much as 20% of legitimate bulk commercial email—which includes mail users sign up to receive as well as online statements and receipts—gets caught in spam filters, according to Ferris Research, a San Francisco-based market researcher. The best filters, however, make such mistakes for email between acquaintances only about once a month, according to Ferris.