"GQ stands for Gentlemen's Quarterly," a man writes on Thursday on the Lands' End Facebook page. "So dear prudish moms, please pass your free GQ magazine to the nearest Gentleman, and give it a rest."
Marketers: What should Lands' End do about this? Can partnerships and/or list rental get otherwise responsible e-commerce and direct mail marketers in trouble? Is this a role for a customer experience officer? What can marketers learn from this situation?
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