Top Real Estate Professionals Disclose Marketing Secrets for Tough Times
During the survey, real estate professionals were also asked to provide specific feedback regarding what they feel is important in conducting direct mail campaigns and how this can best be used. Results included the following:
• "Email marketing is becoming a more critical component because of its cost effectiveness."
• "I primarily use direct mail to increase my name recognition or stay top of mind. It is all about repetition."
• "I think that direct mail marketing keeps me top of mind with the general public. I don't think direct mail is something that you can measure on a short-term basis, rather it becomes successful over time with consistent effort."
"The data gathered from the survey is invaluable. We plan to use the information to develop marketing best practice whitepapers and education sessions as a way for real estate professionals to further fine-tune their marketing plans moving into 2009," said Cosway.
For more information about the survey results, stay tuned to www.quantumdigital.com for news on registering for an upcoming webinar on "Managing the Marketing Mix" that will include many key takeaways from the survey. The webinar is scheduled for the week of December 8, and registration will begin the week of November 17 at www.QuantumDigital.com.
QuantumDigital, Inc. is the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions. Founded in 1986 in Austin, Texas, QuantumDigital has pioneered several advances in the industry including on-demand printing and next business day delivery. Businesses of all sizes and direct marketing needs can trust the high quality, competitive pricing and fast turnaround that QuantumDigital's proven technology offers. For additional information on QuantumDigital, please visit www.QuantumDigital.com.