Top 5 Marketing Trends That Shaped 2011
This year was the biggest one yet for businesses and social media. Facebook was completely overhauled, Twitter reached 100 million users and Google+ was born. As the calendar flips to 2012, e-marketers are still trying to understand how to integrate these new trends and tools into their social marketing arsenal. Here are the top five takeaways that changed marketers way of life in 2011:
1. Social media can be powerful but is still an adolescent. The dream of reaching millions of people to drive awareness and revenues hit the stark reality that we're still in the early innings when it comes to social media marketing. There are too many tools, too much advice, and too much information and misinformation when it comes to social media marketing these days. Marketers still developing their social media best practices realized that there's no correct answer or magic bullet to getting social media right.
2. Facebook exerted its dominance. While social media is still in its early phases, Facebook has exerted its influence over marketers and consumers alike. A recent survey by email and social media marketing company iContact found that 76 percent of businesses love Facebook — by far the most of any social network. What makes it powerful isn't just that it has more than 800 million users, it’s that its users are more actively engaged than any other network.
Furthermore, the social networking site announced several upcoming changes to maintain its dominance in 2012. It's a transformation marketers must closely follow in determining how it can impact their marketing efforts. This year is a shining example that Facebook represents a great opportunity to reach customers and prospects in more meaningful and engaging ways.
3. Mobile marketing has benefits, but is challenging. Despite the growth in the use of smartphones and tablets, most businesses are still missing the mark with mobile marketing. They lack an understanding on the intensive planning, costs and complexity requirements. Marketers don’t know whether they should invest in a mobile website or mobile app, or how to use text messages or QR codes. While larger companies can afford to test-drive several tactics to see what sticks, 2011 remained slow on the mobile front for the majority of marketers. But fear not, mass adoption still awaits.