3 Mobile-Friendly Email Campaigns of 2013
Before kicking off of 2014, ExactTarget would like to like to take a look back at come of the top email marketing techniques. 2013 was filled with a ton of email trends, but the one that tops them all has to be mobile integration. ExactTarget recently released "The Best of the Email Swipe File," which reviews the top emails of 2013 that inspired fundamentals, had the best editorial voice, championed personalization and which designs gave the best experience across all mobile devices. Below, are three of the brands the made the cut from the ExactTarget Email Swipe File. For the full list, check out ExactTarget's Pinterest page to to learn more!
"The really interesting thing about Toms' use of responsive design in this email is that the hero image is animated only in the narrow screen version, with the shoes changing as the feet push back and forth. Mobile devices generally have better support for gifs, so this is a clever example of graceful degradation." -Kristina Huffman, Design Practice Lead, Exact Target
More marketers are taking a "content first" approach to selling. This J. Crew email does an excellent job of leading with advice on etiquette and style to build trust and to give their subscribers the confidence to move forward with purchases. -Mike Diekhoff, Design Consultant, ExactTarget
B2B marketers tend to understand the value of repeating critical messaging better than B2C marketers do, but this Crate & Barrel email does a great job of repeating the item, price and end date-in the subject line, headline, caption, and the body copy before and after the product shot. -Chad White, Principal of Marketing Research, ExactTarget