Strategy Session: Think Like a Direct Marketer
The final question was designed to plant a positive action in their minds. It was, "Would you like to have more energy to spend time with family and friends?" The package lifted response dramatically over the long-standing control and was entered into the 2008 ECHO Awards.
Thinking like a direct marketer makes me think of the best way to teach children:
"Tell me, and I'll forget.
Show me, and I'll remember.
Involve me, and I'll understand.
And I'll respond."
Are You Willing to Get Involved?
One of the reasons I used the last example is that I would like to get you involved. I'm grateful to Inside Direct Mail for this opportunity to share ideas with you, but it will be even better if we work together.
If you have any questions about anything I write, please let me know. If you disagree with anything, then it's even more important that you let me know.