TM0703_Market Focus, Motorcycle Enthusiasts
Nearly 230,000 students enrolled in Motorcycle Safety Foundation (MSF) training courses in 2001; MSF estimates that one-third were female, demonstrating a strong and growing interest in riding by women.
So it looks like the boys have got some company.
The following is a sample of lists available for this market.
American Motorcyclist Association: 177,387 members who read American Motorcyclist magazine, the official publication of the association. Price: $125/M. Call: List Services Corp., (203) 743-2600.
Motorcycle Enthusiasts: 554,630 riders. Price: $65/M. Call: Focus USA, (201) 489-2525.
American Rider: 50,062 subscribers to a magazine for Harley-Davidson enthusiasts. Price: $85/M. Call: 21st Century Marketing, (631) 293-8550.
Motorcycle Cruiser: 44,608 active subscribers to a publication that tests and compares the latest motorcycle models. Price: $95/M. Call: Direct Media, (203) 532-1000.
Affluent Motorcycle Enthusiasts Mail-Order Buyers: 409,023 individuals who have made a mail-order purchase in the last 12 months. Price: $90/M. Call: Mail Marketing, (201) 750-3222.
Advanstar International Motorcycle Shows: 194,497 exhibitors and attendees of two annual motorcycle trade shows. Price: $150/M. Call: Chessie Lists, (301) 680-3633.
American Iron Magazine Blow-In Program: Inserts reach a universe of 3.3 million per year. Price: $30/M. Call: Leon Henry, (914) 723-3176.
Motorcycle Owners: 1.7 million individuals. Price: $65/M. Call: ClientLogic, (201) 797-7566.
Easyriders Mail-Order Buyers: 250,615 Harley-Davidson fans and owners who have purchased motorcycle-related products through the mail. Price: $85/M. Call: MKTG Services, (917) 339-7200.
American Motorcyclist magazine, the official publication of the American Motorcylist Association, touts 177,387