TM: Documentum has built something of a community around its products. What was the model for this approach?
Tait: Documentum was very much a poster child for the early Geoffrey Moore "crossing the chasm" concept of identifying market segments where you could win, and using a win in each one to help you reach the next one. I think part of the secret of community for Documentum is that we have strong penetration into some marketplaces, so we have users with a strong common set of interests. Look at the life sciences space for example: There are a lot of Documentum customers solving very similar problems in that space.