TM Nuts 'n Bolts - Cross Border Shopping
By Lisa Yorgey Lester
A shared border allows U.S. marketers to enjoy a healthy dose of Canadian business. Approximately 40 percent of all Canadian online purchases are from U.S. Web sites. This number, however, might be higher if Canadian shoppers didn't have to contend with the frustrations associated with doing business globally, including higher shipping costs, lengthy delivery times and the difficulties involved in returning items and getting duties and taxes reimbursed.
To eliminate some of the hassle of cross-border shopping, Canada Post and Borderfree have partnered to provide Canadian catalog and Internet shoppers with broader product selection and a more convenient cross-border shopping experience, while supporting U.S. marketers doing business within the Canadian marketplace.
Based in Toronto, Borderfree provides a suite of low-integration technology services that includes the total cost calculation in a buyer's local currency, payment processing, management of cross-border data, returns processing and customer service tools.
Using Borderfree technology, U.S. merchants can provide Canadian consumers with the total cost of a delivered purchase in Canadian dollars, including duties and taxes, of a delivered purchase as well as the approximate delivery time before they confirm the order. Purchased items are then delivered to a consolidation site in the United States where they are validated by a customs broker and prepared for importation. Once in Canada, the items are handed over to Canada Post for delivery to the consumer.
U.S. merchants currently using Borderfree technology include Crate and Barrel, Brookstone and Iomega, among others. For more information, visit www.borderfree.com .