TM List Community Events
August 16 - Marriott Marquis, New York.
For more information: (2120 790-1500, or www.the-dma.org/conferencces/dmalistvision
DMA Basics of Direct Marketing Seminar. The Lists and Database Marketing section covers deliverability; how to get a list; what to know about choosing mail and e-mail lists; functions of a list broker; sources of list information; list enhancements; merge/purge; database marketing and market segmentation; building customer relationships; profitable prospecting tips; and online viral and affiliate marketing strategies.
June 19 - Embassy Suites, St. Louis.
Aug. 1 - Hilton, Milwaukee.
Sept. 18 - World Trade Center, Seattle.
Oct. 23 - Doubletree Hotel, Denver.
For more information: (212) 790-1500, or www.the-dma.org/seminars/basics.
DMA Direct Marketing Institute. Its Lists and Database Marketing section covers what to know about choosing mail and e-mail lists; important list selection characteristics that can lift your response; functions of a list broker and list manager; sources of list information; enhancements; merge/purge; list hygiene and how to improve deliverability; database marketing and market segmentation; profitable prospecting tips; and building customer relationships.
June 5 - DMA Seminar Center, New York, NY.
June 12 - Renaissance Parc 55 Hotel , San Francisco.
July 17 - Doubletree Hotel, Boston.
Aug. 9 - Allerton Crowne Plaza , Chicago.
Sept. 26 - DMA Seminar Center, New York .
For more information: (212) 790-1500, or www.the-dma.org/seminars/basic/.
DMA Comprehensive E-Mail Marketing Strategies Seminar. This seminar includes information on list sourcing and where e-mail lists come from.
June 13 - Palmer House Hilton, Chicago.
Sept. 18 - Renaissance Parc 55 Hotel, San Francisco.
For more information: (212) 790-1500, or www.the-dma.org/seminars/dmaemail.
Developing Effective E-Mail Marketing. This seminar includes a section on E-Mail Lists & Campaign Deployment detailing prospecting with others' lists; developing your own in-house list; ensuring e-mail address integrity and accuracy; and deployment and delivery.