Tips to Successfully Re-brand Your Company
After you have researched, polled and talked to consumers - take the information back and put it to work. Then track on the response you receive from the new look in comparison to the old. In doing this, you can make any further modifications then release the new brand to consumers - they're anticipating the unveiling of your product's new look that they helped design.
Phil Mettra is the vice president of marketing for SuperCoups, a co-op direct mail company based in Avon, Mass., a subsidiary of ADVO, Inc. He can be reached at email@example.com.