Tips for Higher Conversion With Direct Mailing
Knowing the power of direct mail can certainly give you an advantage over your competitors. Nonetheless, you may wish to compare the pros and cons of mailers with other forms of direct advertising to see which one makes the best sense for your business. Go ahead and take direct mail for a test drive, and let us know the results!
Katherine Halek is the lead advertising and print strategy adviser at Dallas, Texas-based Signazon, a leading online printer that provides marketing collateral for thousands of marketers around the United States.