Tips for Effective A/B Split and Multivariate Email Testing
Fighting for your subscribers’ attention in the inbox means you need to find the best way to engage them. It's imperative to test different aspects of your email marketing to optimize and develop the channel. Email Monks, an email testing service provider, put together an infographic with seven tips on how email marketers can incorporate testing into their programs. The top three tips are:
- Keep it simple! Focus on variables that yield bigger and more important results.
- Keep your test campaigns consistent. See to it that you compare apples to apples.
- Determine your end goals. In terms of any email metrics (e.g., open rate, clickthrough rate), have one goal in focus. In addition, avoid having multiple goals.
Check out the infographic below to learn more!