Tips for Developing Your Brand's Social Media Strategy
Social media is one of the most inexpensive and easiest forms of marketing available to small business owners today. If your business doesn't have a social media strategy, you really need to plan one and begin implementing steps to make your social media presence strong. More and more consumers are turning to social reviews and sites to determine where they're going to spend their money. Having social profiles is only the first step to getting conversions out of social media. You must engage with your customers to meet your social media goals, and the best way to do this is to form a social media strategy for your small business. Consider the following steps:
The first step in laying out your social media strategy should be creating goals so that you can measure your progress. This includes deciding how you want to use your social platforms to help your business grow. Your goals should be quantifiable — i.e., they're concrete and achievable. Decide that you want to gain a certain amount of followers each month or you want to have a certain percent increase in engagement. That way you can track your progress as you go along. The objectives that you set should help you define your whole social media presence and make effectively marketing your business on social platforms easier. Your goals should include engaging your followers, attracting new leads, building your brand, and supporting sales and customers.
Next you need to decide and select the scope of your social media efforts. Which departments and aspects of your business will be using social media? Once you decide what areas of your business you want to include in your social media strategy, you need to map out what each department will use social media for. For example, customer service can use social media to reach out to reviewers and customers who are having issues as well as to get insights and feedback. Marketing can use social platforms to advertise and reach your target demographic to increase sales and conversion rates. Sales can use social to research and follow up on leads.