Time for Insta Business Profiles — How to Convert
Instagram is an image-oriented social media network, so it’s only just that consumers get the correct view of you, right marketers? Well, especially now that it’s requiring you to convert your accounts to Insta business profiles. Here’s how to do it.
Are you being pushed to convert your @Instagram personal profile to a business profile? No sweat, it's easy to do and your followers won't even notice the difference! Here's how to upgrade: https://t.co/rgYRcsEdwO #socmed pic.twitter.com/pqVVuTY3Au
— Dave Taylor (@DaveTaylor) April 12, 2018
On April 7, Dave Taylor writes on AskDaveTaylor.com — days before Facebook Co-founder and CEO Mark Zuckerberg testified before a congressional committee regarding the company’s data privacy policies — that:
“It’s important to remember that Instagram is part of the Facebook empire, and it’s pretty clear that Facebook is really wrestling with fake news, duplicitous advertising and huge privacy issues. No surprise that there are going to be a lot of changes in the next few months with both Facebook and Instagram settings, accounts, privacy and advertising. One of the first is to make it clearer which Instagram accounts are business-oriented and likely have sponsored content and which are just regular users sharing their vacation photos and latest selfies. The solution: Turn influencer accounts into business profiles.”
So Taylor’s angle is toward influencers, but the principle applies to brand and vendor accounts, too.
Taylor goes step by step:
- On the app, tap on the “profile” button;
- Tap on the gear icon (settings) next to the “edit profile” button;
- Move down the page until you see the text “switch to business profile,” then select that option;
- Continue swiping through screens until you reach the one that says, “connect to Facebook,” then select that option;
- Tap “select page” in order to connect Insta to your Facebook Page (business, not personal);
- Notice Facebook pairing the pages. “It’ll automatically pull some information out of your FB page, including phone number and address, but you’ll now get a chance to mask or hide those if you’d prefer they not be included on your IG profile, too,” Taylor writes; and
- You’re done.
Taylor concludes that your new Insta business profiles will look pretty much the same as the old accounts:
“Basically it adds ‘Promote’ as a button and there’s a category description ‘Computers & Internet Website’ pulled from the Facebook business page. Your followers probably won’t even notice that anything’s changed at all, actually.”
What do you think, marketers?
Please respond in the comments section below.
Related story: Will Marketers #DeleteFacebook?