Time Inc.’s Kimberly Miller on Acquisition Tactics
EB: Since you were recently honored by the DMEF, can you tell me how “teaching” factors into your job?
KM: I think any good manager is going to train their team, but training and teaching are very different things. I make it a point in my job to ask my team a lot of questions and not put them on the spot, to explain out loud their methodology. I have to make myself do that, [as] staff wants to hear that you did stuff that didn’t work. They want to hear why you tried something in the beginning.
[This interview originally was published in the September 2007 issue of Inside Direct Mail, a sister publication to Target Marketing magazine. To learn more about Inside Direct Mail, visit http://www.insidedirectmail.com ]