Tim Cook’s Wiring Diagram
Today, so much of our information is digital.
Our memories of family and friends and our photos and our videos, our medical histories and our financial transactions, our most private conversations, at home and at work, this comes with great benefits.
It makes our lives better, easier, healthier.
But at Apple we have always known this also comes with a great responsibility.
We know hackers are doing everything they can do to steal your data.
It's why we use the technology to create the most secure devices and the most secure systems that we can.
In 2013, more than 13 million Americans were victims of identity theft, which is now one of America's fastest growing crimes.
In the last few years, hackers have infiltrated some of our biggest banks and companies, stealing the credit card and debit card information of hundreds of millions more.
Just the other week, we saw hackers steal information from one of America's largest healthcare providers.
The personal impact of these security breaches can be devastating.
By clicking on the wrong link, or simply using your credit card, too many people have had their identity stolen, their finances threatened, and their lives turned upside-down.
These offenses cost our economy billions of dollars every year.
There's some good news. The good news is that we have the ability to protect people from this growing threat.
With Apple Pay we put in place a mobile payment system that is significantly mere secure than the old days of the plastic card and the magnetic stripe.
This is another product security that wasn't an afterthought.
Security was part of the reason we developed the technology in the first place.
You see, Apple Pay starts with the premise your credit card information and purchases are personal to you, and they should stay that way.