Tim Cook’s Wiring Diagram
For years, Apple's public face was the magical Steve Jobs—the genius who changed the world à la Thomas Edison and Henry Ford.
Always in the shadows was number two executive Tim Cook, tall and reed thin like Jobs.
When Jobs died at age 56 in 2011, Cook was thrust into the spotlight. Techies, users and investors alike debated whether Tim Cook could fill Jobs' 888EEEEEEE shoes.
Four years later, Apple became the first U.S. company to generate $700 billion in market capitalization.
The Tim Cook Epoch at Apple is here.
Excerpts from Tim Cook's Landmark Speech
Where Steve Jobs wanted to change the world, Tim Cook is out to save America.
His address to attendees of the Feb. 13 Cybersecurity Summit at Stanford University is monumental.
[DH NOTE: I have formatted these remarks to be more readable. The words are entirely Tim Cook's.]
At Apple we start with a very simple premise. Our customers' trust means everything and we spent decades working to earn that trust. That's why privacy and security are built into every one of our products and services from their inception:
- We have strict policies that govern how all data is handled.
- Our networks and systems are segmented.
- Our hardware and software use encryptions and we have a security operations team monitoring our infrastructure 24/7.
Beyond that, we have a straightforward business model that is based on selling the best products and services in the world.
Not on selling your personal data.
- We don't sell advertisers any information from your email content, from your messages, or your web browsing history.
- We don't try to monetize the information you store on your iPhone or in iCloud.
- When we ask you for data, it's to provide you with better services. And even then you have a choice. You're in the driver's seat on how much information you share and when you want to stop sharing it.
We set the industry's highest standards and we are deeply committed to living up to them.