If you’re facing an unpleasant or difficult task … no worries, just grab this direct mail piece and chill out.
Mailer Name: Wyndham Hotels & Resorts
Date Mailed: October 2000
Planning a meeting can be quite a large undertaking. It can cause headaches, heartburn, as well as other troubles. You need to work out details, examine your options, deal with various stakeholders, and much more. The photo on the address side of this folded self-mailer doesn’t hint at any of that process. It only shows the end result.
But what if someone could help take away all that anguish? Wyndham promises salvation with this direct mail piece. First and foremost, it showcases a plastic “Meeting Planner Stress Test Card” affixed with some fugitive glue to an inside panel.
“Your diagnosis and antidote in one convenient card,” the headline reads. The card not only says what each color means but also offers tips on how to relieve stress.
Next, additional panels try to calm the nerves of its target audience. They offer some additional details on the company’s expertise. Finally, a short survey on a postage-paid perfed reply card gives Wyndham a chance to provide more customized information.
You can see how Wyndham makes its entire case for melting away stress. In addition, you can look at the postcard follow-up from a few weeks later. To download a free PDF containing both direct mail packages, courtesy of Who’s Mailing What!, please click here.
An emotion-based involvement device with the right copy can be a powerful driver of action.