Throwback Thursday Email: Pfaltzgraff Votes for a Brief Sale
Waiting for election returns to roll in is a good time to get some shopping done, as this email shows.
Mailer Name: Pfaltzgraff
Date Emailed: November 6, 2012
Halloween has come and gone, and the pre-Black Friday frenzy has not yet started. The subject line says it all: “4 Hour Election Results Sale 30% off 8 PM - Midnight EST.”
But if that doesn’t convey urgency enough, the two large campaign buttons in the image do the job. Using the patriotic colors now also associated with the two main parties, they repeat the limited-time offer. A response code appears below the two buttons and above another reminder that clicks through to the website.
Some customers may miss this sale. Others just may not care to purchase, even with a substantial discount. But the email offers other discounts. A “Deal of the Day” pitches a 20-piece dinnerware set at 64% off. And, the email reminds the customer that as Thanksgiving nears, other discounts can be found.
Use occasions many people don’t think of as holidays to grab their attention with an offer.