Throwback Thursday Email: Inova Health System
Hospitals are places for healing, and so much more, as this email shows.
Mailer Name: Inova Health System
Date Emailed: August 27, 2008
Inova is a network of hospitals, outpatient services, assisted living facilities, and healthcare centers based in Northern Virginia. Long before the passage of the Affordable Care Act, a.k.a. Obamacare, many health systems offered wellness classes. They serve several purposes, like educating the community, improving its health, and building credibility.
The photo topping the email shows a woman meditating on a mountain. First, it thanks her for opting in to the newsletter. Then, it urges her to check out the hospital’s classes and find “the right kind of wellness class options to fit your healthy life.” Along the left rail, a long list includes links for “innovative, low-cost classes,” like aerobics, Pilates, jazzercise, and many more.
The right side of the email profiles three of the classes offered by the health system. Each includes a headline, subhead, and brief description. A link clicks through to more information on the website about the class, while another links to the overall schedule. Near the bottom, a block with a coupon-like dotted line offers a 10% discount on a class. The customer only has to provide a code when registering, and do so before the deadline.
As a big part of the largest segment of the U.S. economy, health systems have many possible ways to engage with their many communities and demonstrate their expertise.