Throwback Thursday Email: Global Computer Supplies
Marketing a new operating system hinges on several factors to persuade customers that it will be worth their while, as shown in this email.
Mailer Name: Global Computer Supplies
Date Emailed: March 4, 2010
Microsoft’s introduction of Windows 7 in the fourth quarter of 2009 was welcomed enthusiastically by the marketplace. Although it was intended as an incremental upgrade over the widely-panned Vista OS, it was widely praised for major performance and interface changes, among other improvements.
This computer retailer begins to entice customers with the subject line: “Wondering About Windows 7? Go Pro from $89 … It’s Faster & Easier to Use.” It summarizes much of what lies in the body of the email.
Below the tabs at top, the first line teases the benefits: “Easier To Use … Faster Speeds … Superior Performance.” The next three sections offer options to “GO PRO,” that is, to upgrade to Windows 7 Pro from one of three installed versions they may be currently running. Each showcases the price in big type, and lists a few benefits. For each, a button clicks through to the Global website for more information and to buy.
The next block down provides three screen shots and more copy how the new and improved features of Windows 7 benefit the customer. For example, everyday tasks are simplified, so it’s now “Easy to network (with or without a server).” And because a software upgrade may put a customer in the mood to switch out or upgrade their hardware, a block of products is shown with pricing and links.
NOTE: Windows 7 Professional is still being sold installed preinstalled on PCs through October 31, 2016.
Offering consumers several upgrade options removes some of the guesswork involved in making a major purchase.