Three USPS Insider Tips for Effective Direct Mail
Ride-alongs for periodicals are “the best kept secret in the direct mail industry,” according to Shufflebarger. For only 15.5 cents per piece, you can piggyback up to 3.3 ounces of a product sample, catalog, CD or insert on an established periodical. With polywrapping and postage together, marketers can expect to pay a total of 26 cents per piece. Ride-alongs are a great opportunity to target the universe and leverage the brand of an established publication, he says.