This February, it’s Direct Mail Season for Small Businesses
New York, NY — February 9, 2010 - When you think about February, it’s easy to picture Valentines Day, Presidents Day, and snowy weather. Small business owners in the HVAC and lawn care industries, however, associate February with something completely different — purchasing mailing lists and promoting their business through direct mail.
Why direct mail? Targeted mailing lists help small businesses reach highly specific segments, helping them find new customers more easily. For instance, HVAC and lawn care companies can target local single-family dwellings based on home market value and household income, new homeowners and homeowners closest to their current customers. Additionally, small businesses with a B2B focus can receive sales leads based on business type, employee size and other selects.
"In these economic times you need to spend your money wisely and I can honestly say that purchasing a mailing list was money well spent," said Justin Suter of American Lawn Company, based in Madison, WI. "We’ve been very happy with instant results that make it possible for us to contact thousands of potential customers in just days."
New York-based USADATA has helped many small business owners with their mailing list sales leads requirements. Business owners can go to www.usadata.com and build, order and receive their list in minutes. Or, business owners can chat with a Data Specialist via phone, email or live chat.
"I had never done a marketing campaign before but in these tough times I needed a new way to increase business," said James Honohan of New York-based JPH Plumbing and Heating. "A friend recommended USADATA’s mailing lists. They have been able to provide me the information I needed as well as offer advice on target markets that I hadn’t considered."
USADATA’s customer-centered approach, combined with over 10 years of helping small businesses with targeted mailing lists, has helped their clients reach the right prospects, driving higher conversions and increased ROI.