Mobile: Think Mobile First
3. Invest in Copywriting: You're lucky if consumers read more than 20 of the words you've put in front of them. Make. Each. One. Count.
With a mobile-first approach, you can bring more clarity to your messaging and streamline the amount of content you're presenting your customers. Enabling a better mobile experience will let customers know you "get" them, and they will continue to engage with your brand on their next 50 devices.
Wacarra Yeomans is director of creative services at San Bruno, Cali-based marketing services provider Responsys. Reach her at linkedin.com/in/wacarra.