Start small, be patient and stay focused. Learn what your customers are looking for so you can meet their needs. The most successful e-marketers ensure that their mailings connect with consumers in a meaningful and beneficial way. A marketer’s success depends on the ability to deliver a more relevant message through segmentation and targeting. To do this, marketers must think beyond the basic demographics.
Laurel Robinson is director of outbound marketing solutions at CNET Networks. She can be reached at firstname.lastname@example.org.